Minimum Viable Feature
Yesterday I launched an email marketing feature for Purlem. I’m calling it a “Minimum Viable Feature,” in that, it’s not completely built out yet. If a Purlem users wants to send out an email campaign, it will still take a manual effort from Purlem (ie me), to actually send out the email.
Obviously this isn’t scalable, or realistic for me to send out every email campaign for every Purlem user. However, launching this as a Minimum Viable Feature allows me to test if Purlem users really want it, before building out a full-blown automated feature.
Purlem users have been requesting this feature for a long time. My gut is telling me that this will be a good feature to add. However, my gut has been wrong in the past. If I had to be honest, I probably wasted a good year building out features into Purlem, that I thought the users wanted. I’m trying to avoid that mistake moving forward...
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